There are some states (i.e. New Mexico) which don't do DBAs. If you have a company called "ABC Gear LLC", you'd probably want to leave the "LLC" off the branding of your products, and just sell them under the label "ABC Gear" - so technically, the product would not be labeled with your actual company name. Do you lose any of the benefits of the LLC if you do this? Is there some way other than the DBA to get handle this situation? Thanks.