Quote Quoting EJay
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Would the actions meet the elements of theft? I'm not so sure.

https://docs.legis.wisconsin.gov/sta...943/III/20/3/a

Not saying this isn't illegal but would it be theft?
943.50  Retail theft; theft of services.


1m)A person may be penalized as provided in sub. (4) if he or she does any of the following without the merchant's consent and with intent to deprive the merchant permanently of possession or the full purchase price of the merchandise or property:
(a) Intentionally alters indicia of price or value of merchandise held for resale by a merchant or property of a merchant.