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  1. #1
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    Default How Similar Must a Logo Be to Infringe Upon an Existing Logo

    How similar must the look and feel of a logo be to somebody else's trademark for it to constitute trademark infringement?

  2. #2
    Join Date
    Sep 2005
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    Default Re: How Similar Must a Logo Be to Infringe Upon an Existing Logo

    With a logo, there are potential issues both of trademark and copyright.

    For a trademark, the standard for infringement is whether the mark is "confusingly similar" to the competitor's mark, specifically that it would confusingly similar to an ordinary person in the marketplace for the goods being sold or promoted under the mark. If you are concerned that your mark is so similar to a competitor's mark that they might take legal action, or might suggest that your product is associated with another brand or company even if it's not a direct competitor, you should have the issue reviewed by an intellectual property lawyer before you invest money in the mark.

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