Quote Quoting geek
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Was the employee who saw your wife the same one you spoke to?

I think you (she, actually) just ran into a jerk. The problem was rectified when you spoke to the manager- something your wife should have done in the first place.
I only spoke to the manager after they had exchanged it. The exchanged it for me in less than 10 minutes without any argument.

Quote Quoting Dogmatique
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I'm going to bet on two things.

1. You believe without question your wife's version of events
2. The truth will lie somewhere between her version and the other guy's version of what happened.

Your recourse is to protest with your wallet. Take your business elsewhere; crappy customer service results in loss of customers.
My wife's version of the story is really irrelevant. The plain fact is they denied her and did the same thing for me and the only fundamental difference is she's a woman.

Quote Quoting Taxing Matters
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Although a lot of people think that federal law prohibits businesses from discriminating against customers on the basis of sex, the reality is that federal law contains no such prohibition. But Utah state law does. It allows a lawsuit for the actual damages suffered as a result of the discrimination. Note that the law generally does not recognize embarrassment, humiliation, hurt feelings, etc., as a form of damage that can be compensated in a lawsuit. Your wife certainly may sue for any financial loss suffered here. But that loss, to there is any, is going to be small. She’d likely want to do this in small claims court as the legal fees to pursue this in regular court would almost certainly exceed what she’d get in a judgment. Before trying that, though, I’d suggest she write the CEO of Verizon and explain what happened, how it made her feel, and that it was obvious that the difference was that she was a woman since the company easily exchanged the same phone for your but not for her and see if they will do anything to try to make this right. A company that values its image with the public will do something for this. The company very likely doesn’t want a public relations problem on claims that it treats women poorly.
Thank you, this is the most helpful explanation. iI had hoped this would be the type of civil rights case someone would take on and only charge if they won. It seems that the large companies like Verizon would prefer to settle quietly for something like that. Writing the cooperate office was already something I had considered doing, so it sound like this would be the most appropriate action.