Generally speaking, the franchisor will not be liable. The franchisee's business is independent.
If the matter is one of inferior products obtained from the franchisor, there may be some liability based upon the manufacturer's responsibility for the materials.
If you are indicating that you contacted the franchisor and were referred to the local affiliate, you can read your contract with the franchisor to see what it says about its liability for referrals gone wrong.
Depending upon the details, it's possible that the consumer protection laws of your state are somehow implicated - but as we have essentially none of the facts we're not in a position to analyze that for you.

