I've run a small IT consulting firm in Northern Virginia for the past 11 years. I've never been completely satisfied with our business name, or the fact that we've been unable to procure a suitable .com domain.
I recently purchased a .com domain from a private party and am in the process of changing our business name. For sake of explanations, I'll call it Company Two. So far I've successfully filed as an LLC in Virginia under the new name, and I've applied to Trademark the Company Two name.
During the LLC registration process, I realized there was a business in Virginia operating under the Company Two name. All their marketing and web site efforts are done under this name that I've just registered. They are incorporated under a different name, but use Company Two for everything.
I will be putting a lot of money into marketing our new name and don't want to confuse my prospective customers with the existence of this other company. They've been around for over a decade, however, I feel that I'm taking all the action now to preserve my business naming rights, that they should have done long ago.
I'd like to know if I can force them to eventually change their business name, assuming my Trademark comes through. Thanks!