Well then except the fact that your not going to get an apology and your not going to get any money from the company unless you pony up a few hundred dollars to have a lawyer write a threatening letter that you are going to sue.

If you do decide to go the lawyer route remember that you may be out more money then what you may receive from the company and if the company calls the lawyers bluff, you will need to spend thousands of dollars to bring this situation to litigation.