Ok. There is Plano Texas. And there is Plano Illinois which is where Plano Tackle Boxes are actually made. Plano Molding the company which makes the boxes has a trademark on the name Plano. Does that mean if I own a bike shop in Plano I can't call it Plano Bike Repair? Is everything with the word Plano in it an infringement? Seems like they were able to copyright a broad area. Or does it just cover things in their area of interest. So I can't own Plano Tackle or Plano Bait and Tackle shop in any town named Plano?