My question involves business law in the state of: California. I currently got a management job with a seasonal Halloween store in San Diego California. I'm having a issue with sticker price i need to put to rest. We use these small orange price stickers on our merchandise but scan the upc for price. Sometimes they come up differently.. if its a small difference.. big woop.. well give them the lower price.. but recently Ive been having problems with 150$ costumes getting to the register with 20$ dollar price tags and then the customer demands we give the sticker price because its illegal otherwise and they'll report us. I even had one guy threaten me over this matter. I talked to bbb and they said its only advertised price. but since the representative i talked to wasn't a lawyer i ask you. San Diego California sticker price final price? We are just a small privately owned business and this is gutting us. Please help.